Technology Networking & Internet

Why Writing For Your Target Audience Is Superior To Search Engine Optimisation Articles

SEO is something that has been regarded as very mysterious over the previous few years. There are folks who understand it very well, and they succeed with it in their own companies. It should never surprise you that people today approach SEO from a wide variety of angles. One popular approach is to write articles with SEO in mind to increase a page's ranking in the search engines. Some suspect that it is best to write the information specifically for the search engine bots. At the time of this article writing, in 2011, that approach should be all but extinct yet it isn't for very many people.

Google has reported over and over again that your content needs to be aimed at humans not search engine spiders and they have even invented a new algorithm to encourage people to do this. People see your site hoping to find useful information. They don't want articles that are stuffed with search phrases (aka SEO content). A lack of information and perspective is usually linked to this kind of tactic. If you write just for your visitors, you'll start to see a lot of good things happen to your site, like a boost in the ratings.

Remember that Google keeps an eye on how long people stay on your website. This is called your "bounce rate" and keep in mind this tells the search engine a lot about your online site. If a visitor to your site only spends a moment on your internet site before exiting, Google will think that your site isn't very important and is targeted for a keyword. That may just spell out regrettable news for you. Conversely, if people are spending quite a lot of time on your site then you are going to be rated favorably for SEO by Google. It all ties in collectively at some stage.

You should be able to write effectively for your audience and give them what they want and, to do that, you need to do some honest research. There is certainly really no other way to find out about your audience, or target market, and present it to them. It is quicker to figure out the needs of your audience when you have really good demographics. When you take time to visit forums where your market spends time at, then you will be able to find out about their problems. This helps to put you in a good place to write about their issues and anxieties.

That degree of in-depth content writing will also give your articles something extremely powerful. The content and articles will actually be super relevant to your audience, which can be determined by Google through one of their algorithms. They are able to read your text and extract the all round relevance. The best method to have that quality of writing is to be well informed about your topic. So blend that metric with the bounce rate, and Google has a very good idea about how appropriate your site content is.


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