Business & Finance Advertising & sales & Marketing

Dentist Marketing Online-The Best Way To Market Your Dental Practice

As a Dentist, dental practice marketing is not usually on the forefront of your mind.  Not only are you responsible for knowing your profession, keeping current with new developments in your field, and continuing education requirements so that you can continue practicing.  You also have to handle the day to day operation of your business.  This is something that Dental school just cannot adequately prepare you for.

Online dentist marketing is fast becoming the method of choice for Dentist's who want to increase their new patients per month and increase the number of patients who come to them for premium services.

The biggest issue that most Dentists have is making sure that they have a steady flow of new patients coming through the door, and not just for cleanings.  The most profitable services that most Dentists offer have to do with cosmetic enhancements.  Whether it is simple dentures or high end implants, this is where your bread and butter is. 

 Print advertising is expensive and doesn't work very well.  Television and Radio marketing works but is very expensive.  How are you going to set yourself apart from the rest of the crowd?  You have a website, but don't get m any referrals from it and it doesn't rank high in the search engines for the terms your clients are looking for? 

Search Engine Optimization or SEO for dentists is fast becoming the most effective way to attract new clients.

Before undergoing a procedure and spending the money to pay for it, consumers are using the power of the internet to research not only the options they have in local providers but also the procedures and pricing itself.  While no one is going to be performing the procedure on themselves after researching online, they are going to spend a decent bit of time researching dental procedures before making a decision. 

With SEO you can make sure and be the Dentist that consistently shows up in their searches solidifying your authority on the dental procedure that they are looking into and they will flood your office with calls for appointments.  Just a few extra clients per week could be what you are looking for to really get ahead.  Online Dental Practice Marketing is the best way to increase your client load for your dental practice. 

There are 3 essential aspects to SEO for your dental practice.

-Make sure that onsite optimization is set up for good keywords

- Make sure that you are listed in relevant search engines

-Publish articles weekly or more often on topics that you clients will find useful

These three steps are very basic but are more than many of your competitors are doing and will yield results with continued effort.  The other option is to hire a marketing consultant to do it for you.  This will be faster and may be less expensive than doing it yourself since you will be able to spend that time serving clients rather than handling the online marketing for your practice.

Leave a reply